Fairfield Ledger
http://fairfield-ia.villagesoup.com/p/918686

Neighbors Growing Together | Dec 20, 2014

CVB supports outdoor pool, gymnasium projects

Nov 01, 2012

The Fairfield Iowa Convention and Visitors Bureau Board of Directors recently voted to support the ballot referendum authorizing the city of Fairfield to issue up to $3 million in general obligation bonds to construct an outdoor aquatic center and gymnasium.

“The proposed aquatic center and gymnasium will enhance our visitor appeal and improve our quality of life,” said Rustin Lippincott, executive director for the Fairfield CVB. “We have a strong tourism attraction base featuring cultural events, museums, recreational trails, dining, shopping and more. The outdoor aquatic facility and gymnasium will provide additional incentive for visitors to come to Fairfield.”

The Fairfield CVB strives to positively affect the local economy by promoting leisure travel-based visitation and creating an enhanced visitor experience. The tourism mix of lodging, retail, motor fuel and food and beverage revenues are drivers to the Fairfield economy.

According to the CVB, the proposed gymnasium center provides the opportunity to host regional athletic tournaments, which contribute to the local economy. Successful family aquatic centers offer a combination of water recreation elements and help create diversity of entertainment for the community and its visitors.

The CVB also stated with the Iowa Healthiest State and Blue Zone initiatives, the addition of the recreational facilities are consistent with the community’s commitment to wellness and provide another reason for people to visit Fairfield.

The Fairfield hotel-motel tax collection rate increased 12 percent from 2011-2012. This collection rate serves as a leading tourism indicator.

“The potential for additional revenue from the proposed facilities strongly positions Fairfield to continue to increase the tourism revenue mix,” said Ron Haines, president of the CVB board of directors. “Residents within Fairfield city limits are encouraged to vote yes to the bond referendum on Tuesday, Nov. 6.”

The referendum is the first step to realizing this additional investment in the community, according to the CVB board. The bonds will only be issued once additional funds are secured to complete the project.

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