Fairfield Ledger

Neighbors Growing Together | Apr 25, 2014

Fairfield Clinic; Hawthorne Direct

Jan 20, 2014

Family nurse practitioner joins Fairfield Clinic PC

Mary McClenathan has joined the Fairfield Clinic PC as a family nurse practitioner.

She has 20 years of nursing experience and sees patients pediatric through geriatric patients.

McClenathan completed her family nurse practitioner degree through Clarkson College. She competed her bachelor of science in nursing through Iowa Wesleyan College in Mount Pleasant and has worked at Van Buren County Mobile Health and in Keokuk. She taught nursing students and provided home health care earlier in her career.

She recently moved back to the area from Cedar Rapids.



Hawthorne Direct creates campaign for Gerber Life

Hawthorne Direct has created and produced a new direct-response television campaign promoting the Gerber Life College Plan, a product of Gerber Life Insurance Company

Hawthorne Direct created a series of 30- and 60-second spots to promote the Gerber Life College Plan. In the spots, a family financial expert is seen discussing the future costs of college tuition, and how parents must begin planning now, to combat the skyrocketing costs of college which are sure to confront them in the future.

To view one of the spots, go to http://youtu.be/rg9THmdmfac.

David Rosenbluth, vice president of product and consumer marketing for Gerber Life Insurance, said, “We brought this important new initiative to Hawthorne Direct because of their proven expertise in the direct-response television advertising space.”

Chief Creative Officer John Pucci of Hawthorne Direct, said, “We wanted to develop authentic new creative for the Gerber Life Insurance DRTV campaign, in an effort to trigger significant viewer response, and to obtain an increased volume of qualified respondents. The new spots were designed to create a sense of urgency — to get parents to think about financing their children’s future education needs.”


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