First Resources; SIEDA underage drinking class; Hawthorne Direct; Indian Hills
Scheetz joins First Resources
First Resources Corporation announces Melissa Scheetz, a licensed marriage and family therapist, is joining their Fairfield office.
Scheetz holds a bachelor’s degree in psychology from Iowa State University. She also has a master’s degree in marriage and family therapy from Mount Mercy University.
She recently completed the certified play therapy training.
Businesses at underage drinking class
Pam Bilderback from the Walton Club and Jane Anne Harl of the Dew Drop Inn are being proactive in regards to the issue of underage drinking. Bilderback and Harl recently attended a training given by Kitty Bogle of Southern Iowa Economic Development Association Behavioral Health and Treatment Services.
The SEIDA training was designed to show staff how to check valid IDs and how to check for fake IDs, laws regarding the sales of alcohol to minors and intoxicated persons and intervention techniques for dealing with difficult situations.
Bilderback and Harl both received a certificate of completion and each business also received a certificate.
For more information or to schedule a training, contact Bogle at 800-622-8340.
Hawthorne helps client with new brand
Hawthorne Direct has created a new TV commercial and several branded videos for its client, :DentalPlans, to support the launch of its new brand. The campaign reflects the company’s focus on customer engagement and a healthy smile for everyone. :DentalPlans, a dental savings plan marketplace, was named to the Inc. 5000 list the past three years.
The new communication strategy is the result of an intensive creative and customer insight research process performed by :DentalPlans over the past year. In addition to the new TV commercials and videos, a new logo, tagline, iconography and messaging created by :DentalPlans will appear across all customer experience platforms, including the company’s new website, membership cards, digital and social media channels.
“The challenge of helping a company communicate their offerings while driving response is one that our team at Hawthorne excels at,” stated John Pucci, chief creative officer at Hawthorne Direct. “Our goal here was to develop a contemporary TV campaign that would bring new life to the :DentalPlans brand. The commercials were created to be simple and uplifting. The look, feel and tone of the new brand are translated across all of the commercials and videos that Hawthorne created.”
Indian Hills receives $124,246 grant
OTTUMWA — Indian Hills Community College is one of 56 colleges nationwide that will get a grant from the Great Lakes Education Guaranty Corporation designed to improve student graduation rates.
IHCC will receive $124,246 in a College Success Grant that Great Lakes says will help “identify struggling first-year college students early, and connect them with existing tutoring, advising, mentoring and counseling programs that can make a real difference in keeping them on track for graduation.”
Jennifer Sabourin, Indian Hills director of student services – housing and retention, said the grant funds will allow the college to hire an early alert specialist to assist students. She said they also have contracted with a behavioral health counselor to work with a target population, set by the grant guidelines.
Sabourin said the student services division also will purchase training aids for faculty and staff to allow them to better identify students who need assistance beyond academics.
Studies show 60 percent of community college students are underprepared and need remedial courses, and the grant for Indian Hills will allow the college to take steps to help students overcome the obstacles that might keep them from completing their degree or certificate.