Hy-Vee starts Homefront initiative
WEST DES MOINES — Hy-Vee CEO Randy Edeker has announced a new effort to raise funds and awareness for organizations serving the nation’s military members, veterans and their families.
Hy-Vee Homefront is a year-round initiative that will include events, promotions and donation opportunities to support up to 3.9 million veterans located within the company’s eight-state region.
Hy-Vee Homefront begins with support for three veterans’ organizations: Hope for the Warriors, Operation First Response and Puppy Jake Foundation. All three 501(c)(3) tax-exempt nonprofit organizations focus on supporting military members and their families once they’ve returned home from active duty.
The mission for Hope for the Warriors is to enhance the quality of life for post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty. Hope for the Warriors is dedicated to restoring a sense of self, restoring the family unit and restoring hope for service members and military families.
More information about Hope for the Warriors is available at www.hopeforthewarriors.org.
Operation First Response Inc. supports the nation’s wounded heroes and their families with personal and financial needs. Services are provided from the onset of injury, throughout their recovery period and along their journey from military life into the civilian world. Financial aid varies as each case is based on individual needs ranging from rent, utilities, vehicle payments, groceries, clothing and travel expenses.
More information about Operation First Response can be found on the website www.operationfirstresponse.org.
The Puppy Jake Foundation, based in Des Moines, is dedicated to helping military veterans through the assistance of service dogs and provides resources for the advocacy and awareness, as well as the acceptability and convenience in public, for those who require the assistance of a service dog.
Puppy Jake Foundation purchases high quality, purebred golden retriever, labrador retriever and German shepherd puppies from reputable breeders. Volunteers raise the puppies with the majority of expenses paid by the foundation.Puppies have a very structured training environment and schedule and attend regular training classes. They are evaluated monthly to be sure they’ve met their goals and milestones.
Trained medical professionals, in conjunction with military organizations, conduct the selection of veterans who will receive a service dog. The veteran and trained service dog will attend a 10-14 day camp to ensure the human/dog match and bond is strong and the transition works well for each. For more information about Puppy Jake Foundation, visit the website www.puppyjakefoundation.com
“As a community partner, Hy-Vee has a long tradition of supporting our military men and women and their families,” Edeker said. “However, we felt we could do more. Hy-Vee Homefront is another way for us to say thank you to those who have served our country, and bring much-needed attention to organizations that are doing outstanding work on behalf of veterans in our local communities.”
Hy-Vee Homefront is intended to compliment Hy-Vee’s existing veteran support efforts, such as annual Veterans Day breakfasts, Honor Flights and sponsorships of other area veterans groups and facilities.
The first Hy-Vee Homefront event will run Wednesday through Nov. 16, giving customers the opportunity to round up their purchases to the nearest dollar — or desired dollar amount — with the proceeds benefiting the Hy-Vee Homefront organizations.
Hy-Vee will match all donations from the Round Up program, up to $100,000.
The Fairfield Hy-Vee Food and Drug Store is participating in the Round Up program.
“This is the first event of many we have planned throughout the year,” Edeker said. “Hy-Vee Homefront is not a one-time effort. It is an ongoing and comprehensive campaign across eight states and all 234 of our stores to improve the lives of the thousands of veterans who have returned home.”
For more information on Hy-Vee Homefront, visit www.Hy-Vee.com or look for the Hy-Vee Homefront logo in stores.