Third branding podcast available
Hawthorne Direct presented the third entry from its monthly “Spotlight on Branding” podcast series on March 24.
The new podcast, “Is That Second Screen Complementing Your Television Marketing Campaign?” is presented by Hawthorne Direct’s CEO/founder Tim Hawthorne.
To hear this and all future Hawthorne Direct podcasts, visit https://soundcloud.com/hawthorne-direct.
In the new podcast, Tim Hawthorne says with the proliferation of mobile phones, laptops and tablets in use while consumers watch TV, successfully delivering TV advertising messages that fully engage the viewer is becoming more difficult. Today’s marketers have more selling opportunities than ever at their fingertips — they just have to know how to best leverage them.
Entrepreneurs see immense marketing opportunities at hand due to the second screen’s interactive capability, Hawthorne said.