Tim Hawthorne; Charles Brown; Jeff Payne
Hawthorne inducted into hall of fame
Tim Hawthorne, founder, chairman and CEO of Hawthorne Direct, has been inducted into the Direct Response Hall of Fame according to Response Magazine and its advisory board.
In addition to Hawthorne, the inductees for this second class of the Direct Response Hall of Fame also include Chickie Bucco, AJ Khubani, Collette Liantonio, Tony Little, Billy Mays, Suzanne Somers, Gary West, Mary West and Katie Williams.
The group of 10 will be honored at an induction ceremony during the 2014 Response Expo May 1 in San Diego. The event will be hosted on the Expo Hall floor beginning at 3 p.m., and follows a special panel discussion with a group of Hall of Fame inductees, including Hawthorne.
Hawthorne is the founder, chairman and CEO of Hawthorne Direct, a full-service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics and campaign management for integrated marketing campaigns. The agency, with offices in Los Angeles, Salt Lake City and Fairfield, has won more than 450 creative awards for numerous brand campaigns during the course of its 27-year history.
Hawthorne is a regular columnist for various industry publications, including Response Magazine, and is author of the book “The Complete Guide to Infomercial Marketing.” He has been a member of the Response advisory board since its inception more than a decade ago and has been honored with emeritus member status.
The new group of hall of fame members joins the 2013 class of nine inductees: Jim Caldwell, Frank Cannella, Bill Guthy, Kevin Joseph Lyons, Joe Pedott, Ron Popeil, Greg Renker, Sy Sperling and Sydney Yallen.
For more information about the upcoming Response Expo, visit www.responseexpo.com.
Brown joins ISU Extension, Outreach
Charles Brown of rural Ottumwa joined Iowa State University Extension and Outreach Feb. 24 as a farm management specialist serving the 12-county southeast Iowa agricultural community.
Brown becomes one of eight extension farm management specialists who provide educational opportunities around the state. Through meetings, presentations, Ag Decision Maker newsletter and website, and individual consultations they connect farmers and agribusiness professionals with university research and resources.
Brown, a lifetime resident of the Ottumwa area and graduate of Iowa State University, has served southeast Iowa farmers throughout his career as a financial and business planning consultant with Iowa Farm Bureau Federation. Throughout the years, he has worked closely with ISU Extension and Outreach specialists partnering with them to offer seminars and workshops, served on the Wapello County Extension Council and several boards at Iowa State University - Center of Agriculture Law and Taxation board and Iowa Grain Quality Initiative committee.
“I have always enjoyed working with ISU Extension and Outreach and believe it is important for people to have a place to go for unbiased information,” said Brown. “Farmers have had several very good years recently, but the next few years will be different. There are things they will need to think about as they consider their finances and how to manage their risks. I’m looking forward to being their extension farm management specialist and bringing information to them so they can make those decisions.”
Brown’s office is at the Mahaska County Extension Office in Oskaloosa. He can be reached by emailing firstname.lastname@example.org or calling 641-673-5841.
Payne recognized by Blue Cross
Jeff Payne of Gamrath-Doyle Insurance was recently recognized by Wellmark Blue Cross and Blue Shield of Iowa with the Individual Sales 2013 Top Producer Award.
The award acknowledges the expertise and sales experience Payne uses to find the right product to fit the needs of his customers.
Three percent of all Wellmark Blue Cross and Blue Shield agents in Iowa achieved the honor.