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2013 New Year’s resolution survey: Education, work habits break into top 10

Dec 24, 2012

SALT LAKE CITY — FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, has released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States during October.

The 2013 New Year’s Resolutions Survey found that respondents’ top four New Year’s resolutions remain the same as prior year: (1) become more physically fit; (2), improve one’s financial condition; (3) improve health; and (4) lose weight.

However, two new resolutions broke into the top 10 list – becoming more educated and improve work habits/career situation. The education goal moved from 12th position in 2012 to 2013, and the work habit/career goal moved from 11th position in 2012 to sixth position.

The renewed focus on education and career both signal that consumers may be feeling the economy is reviving sufficiently to invest in an education and venture out into the job market.   One resolution fell off the Top 10 list – improve other relationships.


Top 10 New Year’s Resolutions for 2012

Top 10 New Year’s Resolutions for 2013

1. Become more physically fit

1. Become more physically fit

2. Improve financial condition

2. Improve financial condition

3. Improve health

3. Improve health

4. Lose weight

4. Lose weight

5. Read more

5. Read more / Become more educated (NEW)

6. Change overall attitude; be more positive

6. Improve work habits / career situation (NEW)

7. Improve family relationships

7. Travel more

8. Travel more

8. Improve family relationships

9. Do more volunteer work

9. Do more volunteer work

10. Improve other relationships

(friends, co-workers, neighbors)

10. Change overall attitude: be more positive.


For the first time, the survey asked consumers to share the resolution abandoned first and pursued the longest. Interestingly, fitness and weight loss appeared on both lists:

Resolutions abandoned first

• Lose weight — 31 percent of those who made the resolution

• Travel — 26 percent of those who made the resolution

• Improve physical fitness — 20 percent of those who made the resolution

Resolutions pursued the longest

• Lose weight — 41 percent of those who made the resolution

• Improve physical fitness — 29 percent of those who made the resolution

• Improve financial situation — 16 percent of those who made the resolution

When asked to share methods most helpful to pursuing goals, the most frequently mentioned methods were:

• Sharing goals with friends and asking for their support — 41 percent

• Tracking goals in a planner — 25 percent

• Keeping a journal — 18 percent

As in the 2012 survey, respondents were asked to rate their overall satisfaction with life. Interestingly, that number increased modestly from 2012, up to 7.3 versus 7.0 in 2012 on a 10 point scale of 1 = Not At All Satisfied and 10 = Extremely Satisfied.

Full survey results are available on www.franklinplanner.com.

Survey Methodology: FC Organizational Products surveyed a nationally distributed sample of 1,000 male and female consumers, 18 to 60 years of age across the United States through a third-party organization in October 2012. The survey’s resulting sampling error rate is at the 95 percent confidence level.


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