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Crutcher at Optimae, Moore at Hawthorne Direct, Deschepper at art show, Farmer at book signing

Jun 24, 2013

New program director at Optimae

Optimae LifeServices announces Kimberly Crutcher, has accepted the position of program director of community services for the Jefferson/Van Buren county service area.

Though new to the position, Crutcher has served in various positions with Optimae since December 2003, but most prominently as the director of marketing and public relations, providing consultation to leadership throughout the company’s five regions.

As a firm believer in customer service and staff member appreciation, Crutcher will continue and build upon the “At Your Side. On Your Side.” brand promise of Optimae to provide services in a meaningful, empowering manner.


Moore vice president, account director

Hawthorne Direct has named Kathi Moore as the company’s new vice president and account director.

Moore has worked in the direct response marketing arena since the mid 1980s. For the past decade, she has focused her attention on developing and executing advertising strategies across new media and on behalf of a diverse range of clientele. Her ongoing commitment to identifying consumer touch-points across all marketing disciplines has lead to her reputation as a leading expert in direct response marketing and advertising, with successful campaigns having been launched in both the English and Spanish languages. In addition, Moore is an active participant in the burgeoning mobile marketing and app-development world.

Prior to joining Hawthorne, Moore most recently had served as direct response consultant with Hi Life Health and Beauty, in Sydney, Australia. She was responsible for all marketing strategy development and execution of retail and direct-to-consumer campaigns on behalf of the marketer of cosmetics and skincare products.


DeSchepper exhibiting at art show

Local artist Tahmi DeSchepper of Fairfield will be participating in ArtFest Midwest, “The Other Art Show,” Saturday and Sunday at the Varied Industries Building on the Iowa State Fairgrounds in Des Moines.

DeSchepper will be one of the Iowa artists among the 245 exhibitors exhibiting and selling their work during the show. DeSchepper creates jewelry.

Check www.artfestmidwest.com for information about ArtFest Midwest.

The show is always held the same weekend as the Des Moines Arts Festival.

Admission is free.


Farmer returns for book signing

Fairfield native, author and speaker Jill Lingwall Farmer will be returning to her hometown for a book signing from 3-5 p.m. Wednesday at Revelations Cafe.

Farmer wrote the critically acclaimed book “There’s Not Enough Time ... And Other Lies We Tell Ourselves,” which debuted in the top 10 of the “Time Management” category on Amazon. She travels around the country speaking to audiences to help them experience more meaning and satisfaction in their lives.

Farmer graduated from Fairfield High School in 1987. She’s a 1991 graduate of Drake University and was an Emmy award-winning TV reporter in Des Moines and St. Louis.

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