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Hawthorne Direct; Iowa Wesleyan College; e-cigarette sales; Iowa starts Hilton HHonors program

Jun 30, 2014

Hawthorne Direct expands marketing

LOS ANGELES — Hawthorne Direct has expanded its digital media marketing capabilities by launching a mobile marketing unit.

Concurrently, Jared Lake, who will spearhead the new unit, has been named director, digital media. Lake will be based in the company’s Los Angeles headquarters, where he will report to George Leon, Hawthorne Direct’s senior vice president of media/account management.

“As we continue to experience significant growth within the digital space, Jared brings to Hawthorne an understanding of the elements needed to craft and implement successful digital marketing and branding campaigns,” said Hawthorne Direct’s CEO Jessica Hawthorne-Castro. “He also has proven ability to seamlessly partner with high profile clients and the expertise to work with our digital group to develop responsive web design campaigns across all platforms — from mobile to social — for our diverse clientele. He is a welcome addition to our team.”

Adds Leon, “The hiring of Jared Lake is the latest activity in our on-going efforts to expand our digital media marketing capabilities to best align our campaigns with evolving consumer media consumption habits. As consumers spend more time particularly on their mobile devices, it has become imperative for marketers to have the ability to reach these consumers on their preferred device. Jared’s experience in the digital and mobile arenas is well established.”

Prior to joining Hawthorne Direct as director, digital media, Lake had been director, business development, with M&C Saatchi Mobile in Los Angeles. From 2010-2012, he was a digital and social media consultant. He provided strategic digital and social media consulting services for such notable music artists as Kanye West and Frank Ocean.

Lake was director, business development, for Impact Mobile in Los Angeles from 2009-2012. Earlier, he had been an agent with, and a founding member of, the William Morris Agency’s digital media division.

Lake holds a bachelor’s degree from the University of Hartford.


IWC’s Union Block Building Digital Collection now available online

MT. PLEASANT — Chadwick Library at Iowa Wesleyan College in Mt. Pleasant announces the official online launch of the Union Block Building Digital Collection.

This collection consists of digital scans of materials related to the Union Block Building from Chadwick Library’s Special Collections and the Iowa Wesleyan College Archives, as well as some materials loaned to the library from outside sources.

The collection was made possible by the State Library of Iowa’s Library Technology Grant and was timed to coincide with the completion of the Union Block Revitalization Project. Materials in the collection include photographs, newspaper clippings, programs, postcards and other personal items which have ties to the Union Block Building.

See the Union Block Building Digital Collection at www.iwc.edu/Academics/Library/Special-Collections/Exhibits/About-Special-Collections.aspx.


Law bans e-cigarette sales to minors

Effective Tuesday, Iowa retailers are banned from selling alternative nicotine products and vapor products to individuals under the age of 18.

The new law also requires that any person offering these products for sale to consumers hold a valid tobacco permit.

Alternative nicotine products are a tobacco-free way of ingesting nicotine in the body. Vapor products, or e-cigarettes, are a substitute to traditional cigarettes. The battery-operated devices use liquid to simulate smoking by producing a vapor that is inhaled by the user.

Iowa Pledge, a free online program, is available to educate retailers and their employees about state and federal laws and regulations related to the legal sale of tobacco products. Information about alternative nicotine products and vapor products will be added to Iowa Pledge Tobacco Retailer Training in the near future.

Go to the Nicotine/Vapor FAQ under “Tobacco” at www.iowaabd.com to learn more about the new law.


Iowa Workforce Development launches Hilton’s military initiative

DES MOINES — In response to Hilton Worldwide’s Operation: Opportunity Initiative launched in 2013, the National Association of State Workforce Agencies partnered with the organization to spearhead the donation of millions of Hilton HHonors Points to U.S. military members and their families in search of a career.

Four states jumped at the chance to pilot the HHonors program, and Iowa was the first to have completed all of the necessary requirements to begin the program.

“This initiative provides a perfect bridge to our Home Base Iowa initiative. We are thrilled to have the opportunity to further support Iowa’s military-connected job seekers and their families,” said Teresa Wahlert, director of Iowa Workforce Development. “Hilton HHonors Points will be made available through any of the state’s 19 IowaWORKS centers, or by calling 855-9HB-IOWA.”

The Hilton HHonors hotel stays can be used to pursue job opportunities in any industry and can be used to support job interviews, skills training, housing searches for newly employed Iowans and other job-seeking activities within the continental United States, Alaska and Hawaii.


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